Category Archives: Best Practices

5 Social Media New Year’s Resolutions for 2012

The confetti has settled, the champagne bottles are stacked in the recycling bin and you've sat down to your computer to begin a fresh new year of finding social ways to share your brand online. So. Now what? Social media … Continue reading

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Optimizing Blog Posts

Here is a short SlideShare on how to optimize your blog posts for SEO. Optimizing Blog Posts View more presentations from Elissa Nauful.    Enjoy! Related Posts:Guest Bloggers: The Good, the Bad and the UglySocial Hygiene Checklist

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Social Hygiene Checklist

  You have a Facebook, Twitter and blog. Perhaps you’ve gone even further and added a Flickr, a YouTube and Google+ (better not be a brand page yet). Not only are they set up and functioning, but you post on them … Continue reading

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Blogging Charm School

By Nitsa DeVore Once upon a time, charm schools were established in hopes of cultivating formidable members of society who followed the commonly accepted rules of etiquette. Charm schools aren’t as popular as they used to be, but the principles … Continue reading

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Why Metrics Matter

I clearly remember a certain National Championship football game that my favorite college team was playing in January 2003. There was a bad call that is still hotly contested among fans to this day. Here is the strange part: the … Continue reading

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The Language of Social Media

We all know that the world of social media has its own unique jargon—words like “unlike” and “defriend” have entered our vocabulary as legitimate verbs, for instance. Those in the know speak this language fluently, which can be frustrating for … Continue reading

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Three “Must Haves” for a Social Media Policy

As social media use grows in leaps and bounds, CEOs and HR departments everywhere instinctively cringe at the potential time employees could waste perusing Facebook or retweeting on Twitter. This can’t be a productive use of work time, or can … Continue reading

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