Category Archives: Strategy

A look at how businesses in the tourism industry can gain exposure, build trust and encourage feedback through social media. Social media & tourism View more presentations from Elissa Nauful

by Ashley Ray If you are a retailer, there’s one thing you know for sure about holiday shoppers: they’re looking for a deal. So how do you get in front of thousands of retailers screaming for the consumer’s attention? Take … Continue reading →

By Caroline Jorgensen You have a blog and you need content. As we so often hear, “Content is king.” Bloggers are well aware that quality content – the kind of content that readers want to come back to and the … Continue reading →

By Caroline Jorgenson You’ve heard the ongoing buzz about Groupon. You’ve even seen your business competitors offer deals and drum up customer excitement themselves. And now there is talk about potentially using Groupon to promote your business. But is this … Continue reading →

  by Ashley Ray   The Facebook changes released this week are game changing. For most this is scary; for us (and hopefully for you, too) it’s exciting! Facebook has managed to make our everyday activities even more social and … Continue reading →

Last week Google rolled out its new search algorithms. Now when you search for information, you’re much more likely to get results from Encyclopedia Britannica, than you are from eHow.com. That’s because the new search algorithm gives preference to high … Continue reading →

Social media and marketing are becoming more and more synonymous every day. Every business uses the platforms to stay in touch with existing customers and find new ones. It is hard to complain about the platforms, considering that they are … Continue reading →

As Facebook reached 350 million users worldwide, its largest single source of growth was still the US.Inside Facebook reported that the US gain of more than 4.5 million monthly active Facebook users via Younger Americans Still Fueling Facebook – eMarketer.